Baby Care Consultant and Parenting Coach

Sarah Norris,

The Baby Detective

Why I do what I do, how I work,

and why I love my job so much.

I’m Sarah Norris, a Baby Care Consultant and Parenting Coach.

I have spent over twenty five years, often working 24 hours, 6 days a week, supporting hundreds of families with new or young babies aged from newborn to 12 months old, and often helping with their toddlers and older children.

My work has taken me all around the world, and has allowed me to work with many wonderful and interesting families, including celebrity parents such as Sienna Miller, Jade Parfitt, James and Jessica Purefoy and several member of the Guiness family.

I see my job as making myself totally dispensable by the time I leave, I’m not just there to help parents…

I’m there to educate and empower parents to the point where they no longer need me.

Through my range of packages, I support new or struggling parents overcome any challenges they are facing, and help them gain the insight and confidence they need to cope on their own.

I help parents discover what parenting style they want to use to care for their baby, and offer advice on different approaches that might suit them and their circumstances best.

My Approach

Over time I came to realize that a ‘one size fits all’ approach to baby care couldn’t possibly work when every baby, parent and family dynamic is different.

Over the years I have seen so many different ways of parenting that I no longer believe there is any right or a wrong way. My approach is to work with the parents, listen to what you are saying, with an open mind, and respect your feelings and your parenting choices.

Together we can crack breast, bottle or combi feeding.

Together we can get your baby sleeping.

Together we can build your confidence & skills, and enable you to relax and enjoy your baby.

This realisation helped me evolve my own unique teaching methods, and has played a key role in inspiring me to share my experiences in my book The Baby Detective.


I'll teach you to read your baby's personality

I help parents read their baby’s personality so they can meet the child’s needs quickly and easily using the appropriate techniques at the appropriate times.


You'll learn practical techniques

I teach parents how to wind and swaddle properly, how to cope with colic, reflux, sleep problems, illnesses, and travel, and with buying and using equipment as well as methods for integrating their baby with siblings and pets,


I help you to feel competent, confident, and enjoy your baby

My primary aim is to teach the parents as much as I can, ensure they are effective and competent, and to give them the confidence they need to enjoy their baby.

What You’ll Learn


How to feed your baby safely and effectively


Getting your baby in to great sleeping habits from birth and deal with any problems


How to wind/burp your baby like a pro


Read your baby so you understand what they are trying to tell you


Adapt routines as baby develops and changes


How to solve your own baby problems


When and how to introduce solid foods


We employed Sarah Norris from when our youngest son was a week old on and off until he was 7 months. She is wonderful.

Sarah was able to fit into our busy and noisy family really well. She immediately got Walter into a routine that felt totally natural and unforced and that he thrived on…Sarah was lovely with our other children (7,6,4) & they are very fond of her.

She was very good at including them with their new brother, helping them to hold him while making sure he was protected. Sarah is a baby expert and she comes with my highest recommendation.

Diana Guinness

Since experiencing motherhood for the first time I have decided that the only thing I am really evangelical about is the invaluable help, advice and support of Sarah Norris.

Sarah’s methods, centred around taking each child as the individual they are and figuring out a flexible routine that works for them and their family, are based on a mixture of her years of experience, thorough research into new advances and most importantly common sense.

She is a brilliant teacher and although I had several weeks to accrue many of her techniques I don’t doubt that she is as effective with a more intensive timeframe. I found Sarah to be very easy to get along with and to fit in and around a brand new family dynamic.

In short I wouldn’t hesitate to recommend Sarah.

Rebecca and Heron Guinness

The first time I met Sarah was when she was doing some emergency work for close friends, I knew then that she was who I wanted by my side when the day would come that I would have my own baby. We interviewed a few other maternity nurses, but we knew Sarah would be just the person to help us through this amazing adventure we were about to begin.

I still call Sarah for advice when I’m stuck and use what she has taught me every day as well as pass on the knowledge to friends when they are having difficulty deciphering their babies. Sarah has become a member of our family and I will be forever grateful to her for helping make our introduction into the world of babies as amazing as it has been.

Jaime and Johnny Cohen

We employed Sarah Norris for a 6 week period after our son Jackson was born.

Sarah straight away made us feel calm and helped us to establish a routine with Jackson from the word go. She immediately got Jackson onto a routine and he really thrived over the weeks. We decided that a combination of breast and bottle feeding worked best and Sarah made the entire process feel calm and enjoyable and gave me the opportunity to enjoy my time with Jackson with the support and help I needed.

Sarah came to us with huge recommendations and one of the things that stood out was her winding ability and she did not disappoint. Not only did she teach both myself and my husband her amazing methods but Jackson was left calm and content which led him to sleeping through the night after 3 weeks.

Sarah was just amazing!

Natasha and Jack

Speaking to Sarah was a complete turning point. She gave me the confidence to understand my baby’s cues, and her advice on winding and how to do it effectively were game changing. I was at my wits end before I spoke to her, and the change was immediate – by the next day I was finally able to enjoy my 2 week old baby. I would recommend Sarah to everyone, and have already done so.


My Journey With Babies

My love of babies began from a very early age. The middle daughter of five children with four brothers, my amazing mother fostered over a hundred new-born babies, then was a child minder for many more, and I was her helper, growing up playing with babies instead of dolls.

After leaving school, I got a Dip HE in Teacher Training but somehow felt that it wasn’t nurturing enough for either the children or myself, so re-trained with a BTec in Nursery Nursing,  and then worked as a Nanny for a year before enrolling with an agency as a Maternity Nurse.

I’d never heard of the job before but once the agency explained it, I gave it a go and realised immediately that I’d found my niche, I  seem to have inherited my mothers love of babies and I have happily stayed a Maternity Nurse ever since.

Always questioning and learning, I continuously update my knowledge with Career Development Training including courses on PND, Reflux and Allergy, Breastfeeding, Sleep Training and Paediatric First Aid.

I also have a BSc in Wildlife Conservation which has provided useful insight into our evolutionary and social development, and our biology, and has proven especially useful when trying to help parents make sense of ‘latest research’ articles.

When I’m not working with babies I spend as much time as I can in my little black and white cottage in the Cheshire countryside which is a wonderful antidote to London, and is the perfect place to recharge my batteries, catch up on lost sleep, and do some writing (helped by my 3 cats !).

I am lucky enough to have garden all the way around my cottage so I spend a lot of time outside redesigning and grubbing around in the earth, which goes some way to keeping me sane.

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