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Everything you need to know about your baby’s first year.

Helping you care for your baby with skill and confidence, and have a great time too!

What’s Included

Video Tutorials and Masterclasses

Easy to follow videos, answering all your parenting questions, with explanations, suggestions and advice on how to deal with all the challenges that a new baby brings.

Tips, Tricks and Checklists

Successful parenting relies on having an extensive toolbox of skills and strategies they can use to help them cope with their baby, and this is what I will be sharing with you.

Case Studies

I will be sharing real case studies, from real clients, to help you understand how difficult situations can occur, and how they can be investigated, and dealt with quickly and easily (mostly !)

Members Only Community

A group based on science, compassion and common sense, and strictly policed to protect against bias, judgement, shaming and false news.

A place where everyone is welcome.

Why Join the Parenting Academy?


Simply put, you’ll get everything you need, all in one place.


You won’t have to sift through your 10 parenting books, all giving different advice.


You won’t have to try and fit you or your baby in to someone else’s routine.


…and you will have access to me and my years of experience because I will be in the community 5 days a week, giving support and advice.

What you’ll get…


Reliable information from a trusted source


Practical tips, strategies and shortcuts based on 26 years of experience


Support and advice from someone who really cares


Strong, safe community free from judgement and shaming


Everything you need to know about your baby’s first year, all in one place

The first time I met Sarah was when she was doing some emergency work for close friends, I knew then that she was who I wanted by my side when the day would come that I would have my own baby. We interviewed a few other maternity nurses, but we knew Sarah would be just the person to help us through this amazing adventure we were about to begin.

I still call Sarah for advice when I’m stuck and use what she has taught me every day as well as pass on the knowledge to friends when they are having difficulty deciphering their babies. Sarah has become a member of our family and I will be forever grateful to her for helping make our introduction into the world of babies as amazing as it has been.

Jaime and Johnny Cohen

Speaking to Sarah was a complete turning point. She gave me the confidence to understand my baby’s cues, and her advice on winding and how to do it effectively were game changing. I was at my wits end before I spoke to her, and the change was immediate – by the next day I was finally able to enjoy my 2 week old baby. I would recommend Sarah to everyone, and have already done so.


We employed Sarah Norris from when our youngest son was a week old on and off until he was 7 months. She is wonderful.

Sarah was able to fit into our busy and noisy family really well. She immediately got Walter into a routine that felt totally natural and unforced and that he thrived on…Sarah was lovely with our other children (7,6,4) & they are very fond of her.

She was very good at including them with their new brother, helping them to hold him while making sure he was protected. Sarah is a baby expert and she comes with my highest recommendation.

Diana Guinness

Who is the Parent Academy For?

First time parents, single parents, parents with other children, adoptive parents, same sex parents, confident parents who want more insight, nervous parents who want help and support, people who know how they want to parent, and parents who haven’t a clue. 

Parents of single babies, and those with multiples. 

Parents dealing with ill health or difficult social situations, parents who stay home and parents who go to work.

Anyone who wants to know how to be a better parent during their baby’s first year of life!

What Will I Learn ?

How to get your baby in great sleep habits from birth, and solve any sleep problems.

Sleep is the Holy Grail of parenting, and so many people struggle with it, but there are actually lots of things you can do, from birth, that can mean your baby sleeps really well, allowing you chance to recover, and to enjoy being a parent. Recognising what your baby needs in order to sleep well, plus using certain sleep signals can make a huge difference to everyone’s quality of life.

If things have started to go wrong with sleep patterns, it is important to be able to see clearly what the problem is, figure out why it is happening, and find the solution that is right for you and your baby, in your particular situation…and this is what I will teach you.

How to breastfeed, formula feed, and combination feed.
Sleep problems are the biggest fear, but feeding is the biggest minefield.

There is so much confusion, contradictory advice, bad science, pressure and stress surrounding this whole topic, that it can be difficult to find any safe , sane ground.

I am equally supportive of breast, formula and combi feeding, and I have a huge number of tricks, tips and strategies that I can share with you.

You will learn how to know when your baby is hungry, or  properly full, how to supplement if your supply is low or if you are struggling, how to safeguard or build up supply, how to switch between breastmilk and formula, which formula to choose, which bottles are right for your baby, how to sterilise.

You will learn how to demand feed efficiently, and how to devise a feeding routine for breast and formula feeding…literally, everything you need to know about infant feeding will be there for you !

How to create gentle, flexible routines for every situation (even demand feeding)
Routine is another subject that can polarise parents, largely due to the misunderstandings about what exactly constitutes routine.

I will explain the differences between types of routine, and when each sort may be applicable.

A gentle routine can act as a scaffolding around which you can build your day, and by building in a degree of flexibilty, you can compensate for any activity or situation, as well as accomodating demand feeding.

A routine can also act as a base line to help you learn to recognise what your baby is telling you…how they react to hunger, pain, tiredness or overhandling, in fact when I am doing an emergency trouble shoot, the first thing I do is to put baby on to a routine (which I will give you) to create stability.

Babies are constantly changing from one phase to the next, so I will also teach you how to assess and adapt your routine to cope with your baby as they develop…you will always be playing ‘catch-up’ but you will be well prepared to deal with it.

How to cope with accidents and illnesses, reflux and colic.
Caring for a healthy baby can be exhausting, but caring for a sick or distressed baby is one of the hardest things you will ever do as a parent.

I will teach you what ‘normal’ looks like, and what to look for if you think your baby is unwell, and how to care for them and manage their symptoms in the more everyday illnesses.

Reflux and colic can be very distressing, but I will help you work through their symptoms to try and work out if that is what they have, and also help you talk to doctors and health workers get the proper diagnosis if necessary.

I will share all the techniques I use to help manage these conditions, and cope with the crying and the other symptoms involved, and how to take care of yourself in such a stressful situation.

How to cope with your own emotions and anxieties.
No one can ever predict accurately how they are going to react to the birth of their first baby, and hormones and emotions can run high.

We are led by society to believe things will be a certain way, but pregnancy and birth can always take unexpected turns, both good and not so good, which can leave you struggling to understand and process.

The key to coping is to try and remain open minded, and to look honestly at what is happening, and to realise that you are not the only one who has ever felt this way…you are not alone.

Everyone in the Parenting Academy has access to the learning material, but only those agreeing to be tolerant and supportive will have access to the online community, and together we will build an awesome base of strength and support that we can all contribute to, and tap in to, when we need it.

You will learn that as soon as you post about your problem or experience, there will be countless others letting you know they are going through the same thing, and offering encouragement and advice, because you will all become ‘Baby Detectives’

How to wind/burp your baby like a pro.
Trust me…this is more important than you can imagine ! Before your baby is born you wont even think about it, but after the birth it will be one of the most constant things on your mind.

Trapped wind causes pain, and a baby in pain will not feed properly or settle to sleep, or even relax to be cuddled, so thorough winding is vital.

I will teach you about your baby’s anatomy, how they get wind and why they get wind. I will also teach you the positions, movements and sequences you can use to chase out every last little bubble, whilst minimising the risk of your baby being sick.

You will learn how winding/burping can play a very important role in the management and treatment of reflux and colic and bring real relief to your baby, as well as helping you learn to read your baby so you can tell when they have wind, and when they don’t.

Get a sneak preview of the first course:

The Winding Toolkit

In 34 video lessons, The Winding Toolkit will help you to understand why your baby gets wind, how to recognise it, and what you can do about it.

The Vicious Circle of Winding

The Starting Position

I’m Sarah Norris, a Baby Care Consultant and Parenting Coach

My work has taken me all around the world, and has allowed me to work with many wonderful and interesting families, including celebrity parents such as Sienna Miller, Jade Parfitt, James and Jessica Purefoy and several member of the Guiness family.

I have spent over twenty five years, often working 24 hours, 6 days a week, supporting hundreds of  families with new or young babies aged from newborn to 12 months old, and often helping with their toddlers and older children.

I see my job as making myself totally dispensable by the time I leave, I’m not just there to help parents…I’m there to educate and empower them to the point where they no longer need me.

Since experiencing motherhood for the first time I have decided that the only thing I am really evangelical about is the invaluable help, advice and support of Sarah Norris.

Sarah’s methods, centred around taking each child as the individual they are and figuring out a flexible routine that works for them and their family, are based on a mixture of her years of experience, thorough research into new advances and most importantly common sense.

She is a brilliant teacher and although I had several weeks to accrue many of her techniques I don’t doubt that she is as effective with a more intensive timeframe. I found Sarah to be very easy to get along with and to fit in and around a brand new family dynamic.

In short I wouldn’t hesitate to recommend Sarah.

Rebecca and Heron Guinness

We employed Sarah Norris for a 6 week period after our son Jackson was born.

Sarah straight away made us feel calm and helped us to establish a routine with Jackson from the word go. She immediately got Jackson onto a routine and he really thrived over the weeks. We decided that a combination of breast and bottle feeding worked best and Sarah made the entire process feel calm and enjoyable and gave me the opportunity to enjoy my time with Jackson with the support and help I needed.

Sarah came to us with huge recommendations and one of the things that stood out was her winding ability and she did not disappoint. Not only did she teach both myself and my husband her amazing methods but Jackson was left calm and content which led him to sleeping through the night after 3 weeks.

Sarah was just amazing!

Natasha and Jack

For a limited time you can become a Founder Member FOR LIFE!


Just £19 per month



Pay £29 per month


Become a Founder Member and pay £19 per month for life, even if you leave and come back in the future with another baby!

If you sign up now, you’ll also get these Founder Member bonuses:

A FREE personal 30 min call with Sarah

 for the first 10 members


A FREE copy of my book, The Baby Detective

 for the first 20 members


Sign up below for immediate access!

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